Privacy policy
At The Kidding, we care about your privacy and are committed to protecting your personal data.
This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, place an order or otherwise interact with us.
This Privacy Policy has been prepared in accordance with the General Data Protection Regulation (EU) 2016/679 ("GDPR").
TRUE STORY BV, trading under the commercial name The Kidding, acts as the data controller for the personal data covered by this Privacy Policy.
1. Who We Are
TRUE STORY BV
Trading as The Kidding
Frans Birontlaan 75
2600 Berchem
Belgium
Company Registration Number (CBE): 1037.080.448
VAT Number: BE1037.080.448
Email: hello@thekidding.com
2. Personal Data We Collect
We only collect personal data that you provide to us directly or that is generated when you use our website.
Depending on how you interact with us, we may process the following information:
- First and last name
- Telephone number
- Email address
- Billing and delivery address
- Information relating to your purchases
- Payment-related information (processed securely by our payment providers)
- IP address
- Browser and device information
- Website usage data, including pages visited and time of visit
- Preferences and feedback
- Participation in promotions, competitions or surveys
3. Legal Basis for Processing
We process your personal data only where we have a valid legal basis to do so.
Depending on the circumstances, this may include:
- Performance of a contract (for example, processing and delivering your order)
- Compliance with legal obligations
- Our legitimate business interests, provided these do not override your rights and freedoms
- Your consent, where required by law
4. How We Use Your Personal Data
We process your personal data for the following purposes:
Processing Orders
To process payments, fulfil your orders, arrange delivery and keep you informed about your purchase.
Customer Support
To respond to your enquiries and provide customer service.
Marketing
Where you have given your consent (or where otherwise permitted by applicable law), we may send you newsletters, product updates and promotional offers.
You may unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us.
Improving Our Website and Services
We analyse how visitors use our website in order to improve its functionality, user experience and product offering.
Legal and Administrative Purposes
We may process personal data where necessary to comply with legal, accounting and tax obligations.
5. Cookies
Our website uses cookies and similar technologies to improve your browsing experience.
These cookies may be used to:
- ensure the website functions properly;
- remember the contents of your shopping basket;
- analyse website performance and visitor behaviour;
- improve our website and services;
- personalise marketing, where you have given your consent.
Our website is hosted on Shopify, which places essential cookies required for the operation of the online store.
You can manage your cookie preferences at any time through our cookie banner or via your browser settings.
For more information, please refer to our Cookie Policy.
6. Sharing Your Personal Data
We never sell your personal data.
Where necessary to operate our business and fulfil your orders, we may share your information with trusted third-party service providers, including:
- Shopify (e-commerce platform)
- Shopify Payments and other payment providers
- PayPal
- Klarna
- Klaviyo (email marketing)
- Reviews.io (customer reviews)
- Sendcloud (shipping management)
- accounting providers
- IT and hosting providers
These service providers process personal data only on our behalf and in accordance with applicable data protection legislation.
We may also disclose personal data where required by law or where necessary to establish, exercise or defend our legal rights.
Where personal data is transferred outside the European Economic Area (EEA), we ensure appropriate safeguards are in place in accordance with the GDPR.
7. Data Retention
We retain your personal data only for as long as necessary for the purposes described in this Privacy Policy.
Order-related information is retained for as long as necessary to perform the purchase agreement and thereafter for the statutory accounting and tax retention periods required under Belgian law.
Marketing-related data is retained until you withdraw your consent or object to receiving marketing communications.
8. Your Rights
Under the GDPR, you have the following rights:
- the right to access your personal data;
- the right to obtain a copy of your personal data;
- the right to correct inaccurate or incomplete information;
- the right to request deletion of your personal data;
- the right to object to processing, including direct marketing;
- the right to withdraw your consent at any time where processing is based on consent;
- the right to request restriction of processing;
- the right to data portability;
- the right to lodge a complaint with the competent supervisory authority.
To exercise any of these rights, please contact us at:
If you believe that your personal data has been processed unlawfully, you may also lodge a complaint with the Belgian Data Protection Authority (Gegevensbeschermingsautoriteit).
More information is available at:
https://www.dataprotectionauthority.be
9. Data Security
We take appropriate technical and organisational measures to protect your personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access.
If you believe your personal data is not adequately protected, please contact us immediately at:
10. Children's Privacy
Although our Products are designed for children, our Website is intended for adults purchasing on behalf of children.
We do not knowingly collect personal data directly from children under the age of 16.
If you believe that a child has provided us with personal data without the consent of a parent or legal guardian, please contact us at hello@thekidding.com so that we can take appropriate action.
11. Third-Party Websites
Our Website may contain links to third-party websites.
As these websites are not operated or controlled by The Kidding, we are not responsible for their privacy practices or content.
We recommend that you review the privacy policies of any third-party websites you visit.
12. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in legislation, our services or our processing activities.
The latest version will always be published on our Website.
13. Contact
If you have any questions about this Privacy Policy or about how we process your personal data, please contact us:
The Kidding
TRUE STORY BV
Frans Birontlaan 75
2600 Berchem
Belgium
Email: hello@thekidding.com